Trademarks are powerful marketing tools to help tie your products and services to you and your company. Consumers often choose to purchase one company's product over another simply because of the goodwill associated with that company's trademark. Obtaining a federally registered trademark from the Patent and Trademark Office will not only help protect your mark against potential competitors, but also will help to preserve the high quality reputation your products and services have as well as increase the overall value of your products and services in the eyes of your customers.

​

Furthermore, having a federally registered trademark will be of great benefit to your company and brand when you are working with third parties and with investors. For example, Amazon requires a federally registered trademark to quality for Amazon Brand Registry. Additionally, investors are more likely to invest in your company if you have established a strong brand that is protected by federally registered trademarks. Whether for the protection of your company against competitors or for better bargaining power with third parties, a federally registered trademark will be a great asset to your company.